Gen Z can spot inauthentic content within seconds. You won’t win them over with a dance trend or a slang-heavy caption. Hiring someone born after 2000 isn’t a strategy—it’s a staffing decision.

For the longest time, Africa has consumed what mature markets have developed for us because they focused on the right things. How can we shift from being sports consumers to manufacturing sports products for global consumption?

Are you curious about the PR landscape in East Africa? Let’s explore how the East African region (Tanzania, Uganda, Kenya, and Rwanda) regulates the PR and communications profession within its respective borders.

Rwanda’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is not just redefining the country’s global image—it is creating fertile ground for the growth of the communications industry.

Rwanda’s adoption of basketball through the NBA-backed Basketball Africa League (BAL) is doing more than just filling stadiums; it’s establishing new standards for public relations within a globally prominent sports ecosystem.

In a groundbreaking move announced in June 2024, the Academy confirmed it is working with the Rwanda Development Board (RDB) and key cultural ministries across Kenya, Nigeria, and the UAE to expand its global reach and support music creators in fast-growing regions.