In 2023, Inspire Digital proudly played a lead role in positioning the TRACE Awards as a landmark celebration of African and Afro-inspired music and, in doing so, proved why we are one of the region’s most trusted Event PR partners.
From the outset, we understood that this was more than just another awards show; it was a bold statement about Africa’s growing cultural footprint. Working closely with TRACE and the Rwanda Development Board (RDB), we helped shape a narrative that went beyond red carpets and performances, one that championed Rwanda as a continental launchpad for global entertainment brands.
Our role extended deep into strategic communications, from shaping storylines that resonated with pan-African audiences to ensuring media across the continent was not only aware, but actively invested. Through compelling media kits, targeted press engagement, influencer relations, and real-time social media storytelling, we created momentum that built up to and far beyond the night of the awards.
We also took fans and media behind the scenes, spotlighting artists, executives, and partners through exclusive interviews and immersive content that elevated the TRACE Awards experience. The result? A unified buzz across platforms, countries, and cultures and a major boost in credibility for the awards as a continental force in music culture.
