When Inspire Digital partnered with Pernod Ricard through Tiani’s Wines and Spirits in the Rwandan market, we were tasked with a bold challenge: elevating the Jameson brand to premium status in a market saturated with noise and turning perception into sales.
Our approach was clear: disrupt the digital space with bold, culturally relevant campaigns while positioning Jameson as the go-to premium whiskey for Rwanda’s growing base of young, urban tastemakers. From curated social media storytelling to immersive brand experiences, we activated local interest and loyalty through storytelling, influencer strategy, and experiential activations that met audiences where they lived, partied, and posted.
The campaign didn’t just stay on the screen. It sparked real conversations, drew in curious new consumers, and, most importantly, translated into a noticeable spike in sales. Working closely with Pernod Ricard and promoting Jameson and ABSOLUT Vodka also allowed us to participate in a brand exchange at the iconic Jameson distillery in Cork, Ireland —a global experience that sharpened our perspective and inspired fresh ideas for local market executions.
At Inspire Digital, we understand that perception fuels behaviour, and with the right creative spark, it can ignite a buying frenzy. That’s the Jameson Effect.
To learn more about our digital disruption work, please reach us at info@inspire.co.rw.