The customer, to me, in most instances is part of the problem and should carry part of the blame. It is a mere gimmick meant to sooth the ego of customers.
Understanding the PR landscape in Rwanda
By David Kezio-Musoke
Strategy Head (PR Practice/ Digital Engagement)
This article was last edited on 1st March 2018
BIG QUESTION: How do we see Rwanda unfold in 2018?
Here in Rwanda we certainly had some interesting and positive highlights of 2016 and here are some of the very few.
Must I first own a company to get the recognition associated with being a “successful entrepreneur”?
Whenever you talk about entrepreneurship, immediately you think of startups, starting from scratch, young ambitious companies, 1 man shows and that kind of thing.
When did PR become such a bad thing anyway?
Last week when I discussed the recent Economist article, ‘Look before you leap; The notion of leapfrogging poor infrastructure in Africa needs to come back down to earth’, I noticed that various co